Every dog deserves to feel healthy, look great, and be comfortable in its own skin (and fur). As someone who has spent years seeing countless transformations—scruffy pups leaving the salon like little superstars—I've come to realize choosing the right grooming package isn't about luxury; it's about your dog's daily happiness. But with so many services and choices, how do you know what truly suits your four-legged friend?
The best grooming experience is one that feels tailored for your companion.
Understanding your dog's specific needs
If you've ever watched your dog roll in the grass or squirm during a brush, you know they each have unique feelings about grooming. So, the first step is being thoughtful about their individual needs—starting with questions about their breed, coat type, and temperament.
- Coat type matters. Long-haired breeds like Golden Retrievers or Poodles need more intense grooming routines compared to short-haired breeds.
- A dog's age changes everything. Puppies often need gentler, shorter sessions, while seniors may require special products for sensitive skin.
- Be mindful of health issues. Dogs with specific allergies, arthritis, or past injuries might benefit from hypoallergenic shampoos or less handling.
Studies from the National Center for Biotechnology Information also show that 60% of pets receiving grooming services are between 6 months and 7 years. It's this age range where tailored grooming makes the biggest difference, in my opinion.
What’s usually included?
When I first brought my rescue home, the list of options was overwhelming. Was I supposed to know what a “deshedding treatment” really meant? Should I ask for blueberry facials? Let’s break it down. An average dog grooming package might contain:
- Bathing (often with breed-appropriate shampoos and conditioners)
- Hair trimming and styling
- Brushing or dematting
- Nail trimming
- Ear cleaning
- Anal gland expression (for those who need it)
At Dogtown in Gloucester, the options are even broader, ranging from basic packages to à la carte treatments like nail trimming or moisturizing masks. It can be a little surprising. But once you understand the menu, you’ll see what’s best for your dog.

Why frequency matters
Most people don’t realize that grooming isn’t just for looks. According to data from the National Center for Biotechnology Information, in 2020, 81% of dog owners in the U.S. groomed their dog in the past 12 months—on average, about four professional sessions per year. Some dogs, though, really need it every 4 to 6 weeks, while others can stretch longer.
For instance, if your dog spends time at a place like Dogtown dog daycare, it’s a good idea to factor in regular grooming with play and training to keep their skin and coat free of debris.
How to match a package to your dog’s temperament
I can clearly recall the nerves of my own anxious dog heading into his first session. The quiet whine—a shiver before the water touched his back. Temperament is more than a quirk; it can define the grooming experience.
- If your dog has a nervous streak or dislikes loud dryers, ask about low-stress techniques and gentle handling.
- Some facilities, including Dogtown, supervise groups sized by temperament so shy or older pets aren’t overwhelmed. Check if your chosen groomer does this as part of their process.
- For social dogs, pairing grooming with day camp experiences (Dogtown day camp comes to mind) can make the visit fun rather than stressful.
The truth is, not every dog will thrive in every environment. Some are outgoing, some just tolerate the process. It’s okay to ask for a tour or meet the groomer. Transparency matters for peace of mind.
Considering health, safety, and credentials
Choosing a grooming package is more than picking features off a list. The skill and certification of groomers are, frankly, a top priority. The California Labor Market Information Division highlights how training in skin care, nail care, and health regulations boosts safety and experience for your pets. At reputable places like Dogtown, you can ask about staff credentials, their process, and safety standards.
Trust comes first and safety follows close behind.
Connecticut law, referenced by the Connecticut General Assembly, even regulates groomer licensing and facility standards: proper room sizes, equipment, and sanitation. That’s not just red tape—it means a safer, cleaner experience every step of the way.
Package upgrades and extras: are they really necessary?
I remember being offered teeth brushing, paw balm, and flea control. Some add-ons are tempting but not always necessary. However, certain extras do add value. For instance:
- Paw or nose balm is helpful for breeds prone to dry, cracked pads.
- Medicated shampoos work wonders for allergy-prone dogs.
- Deshedding treatments for double-coated breeds save you a lot of vacuuming later.
- De-matting fees are worth it if you accidentally missed a few knots.
But the best advice I can offer is to ask questions. Don’t let the long menu overwhelm you. Stick to what aligns with your dog’s comfort and actual lifestyle. At places like Dogtown's boarding facilities, the focus on ongoing support and communication helps owners decide on the right extras for every stay.

Looking at value, price, and real benefits
The pet grooming industry is booming. According to the U.S. Bureau of Labor Statistics, pet care services reached $10.7 billion in 2021. Grooming makes up a sizable chunk—30% of that revenue. There’s a good reason behind it: regular professional grooming keeps dogs healthier, cleaner, and even happier to be around. There’s also the peace of mind that comes with knowing what you’re paying for—and why.
Some things are hard to measure, though. How relieved I feel when my dog’s nails don’t click on the floor anymore. The extra snuggles when his fur is silky and fresh. It’s those moments when my choice of package feels justified.
Making your final choice
So, how do you decide? Here’s my step-by-step approach when picking a grooming package:
- Assess your dog’s routine—do they love the outdoors, play often, or stick to indoors?
- Check their coat and skin for special needs: allergies, long fur, shedding?
- Factor in temperament, both for safety and enjoyment.
- Consider your budget. Pick the core package you know your dog will benefit from, then add extras if their lifestyle calls for it.
- Ask about the facility: staff training, group sizes, and feedback provided. Know whether they’ll keep you updated.
And finally, be patient with both yourself and your dog as you find the right fit. The partnership you build with your groomer is part of your pet’s health story, not just their beauty routine.
Conclusion: Give your dog the care they deserve
Choosing a grooming package isn't just ticking off a checklist—it's saying, "I see what makes you unique." At Dogtown, packages are built for real dogs, with real quirks and needs, because I believe that peace of mind and wagging tails go hand in hand. If you're searching for a trusted place that understands the big picture—from play to paws—schedule a free assessment and see the difference a tailored experience makes for your dog or cat.
Frequently asked questions
What is included in a grooming package?
A typical dog grooming package includes bathing, hair trimming, brushing or dematting, nail trimming, ear cleaning, and sometimes anal gland expression. Many facilities offer extras like teeth cleaning, paw balms, de-shedding, or specialty shampoos, depending on your dog’s needs.
How to choose the right package?
Start by looking at your dog’s coat, temperament, health concerns, and activity level. If your dog attends daycare or loves getting messy, something more comprehensive may help. For sensitive or senior pets, gentler options work better. Don't hesitate to talk with the groomer and share your concerns.
How much does dog grooming cost?
Prices vary widely based on location, dog size, coat length, and package features. Basic packages tend to be more affordable, while specialty treatments or extras add to the cost. In most facilities like Dogtown, you’ll find both package deals and à la carte pricing, making it easier to choose what fits your needs and budget.
Is it worth upgrading my dog’s package?
If your pet’s coat needs special attention (matting, shedding, dryness), or you want services like nail grinding or teeth brushing, an upgrade could be helpful. However, stick with upgrades that match your dog’s needs rather than picking them just because they’re available.
What is the best grooming package?
The best grooming package is the one that supports your dog’s health and comfort while fitting your lifestyle and budget. Look for facilities that offer individualized care, qualified staff, and transparent communication—such as what you'll find at Dogtown—so you always feel confident in what you’re choosing for your pet.

 
							 
						 
								 
								